Nonprofit Fundraising Checklist
Step 1: Set the Plan
Nonprofit registration completed at NWAGives.org
Transformational & tangible Impact Goal for NWA Gives.
Aggressive, but achievable Fundraising Goal for NWA Gives.
Project timeline for key deliverables and milestones.
Step 2: Build Your Team
Board ownership, commitment, and stated plans for involvement.
Volunteer and staff role clarity and engagement plans.
Major donor strategy and prospect list.
Strategic partnerships with influencers in your area of work.
Strategic PR partners. (press, media, social media)
Matching funds from corporate sponsors and/or major donors.
Step 3: Tell Your Impact Story
3 impact stories to tell and retell related to your Impact Goal.
Style guide and design assets, including photography and video.
Website communication plans, calls to action, and visitor flow defined.
Email communication strategy and plans for before, during, and after
event.
Social media & live video plans for before, during, and after event.
NWAGives.org Nonprofit Fundraising Checklist
Step 4: Build Your Fundraising Page
NWA Gives Fundraiser set up with Custom Branding (Goto https://
nwagives.org/pure-charity/).
Dedicated landing page on your website for NWA Gives promotion.
Step 5: Execute the Plan
Execute, execute, execute…the plan.
Step 6: Celebrate
Celebration communication plans and design assets.
Follow-up and thank you communication plans, customized for giving
levels.
